SDM, local tote bag brand "SDM", created by Accounting students at Univesitas Pembangunan Jaya.
The tote bag with the brand "SDM" is a creation by students, developed through the grant from the Ministry of Research, Technology, and Higher Education in the Entrepreneurship Development Program competition in 2022.
This initiative arose from concerns about the excessive use of plastic bags, prompting the students to take the initiative to create an environmentally friendly bag. The tote bags are crafted from recycled materials such as batik remnants and other fabrics, with the goal of reducing unused waste and, on the other hand, curbing the use of disposable plastic bags that can pollute the environment.
Through this product, the students hope to raise awareness in the community about the importance of using reusable bags to minimize household waste that harms the environment.